By Kokoshung San Submitted On April 21, 2016
According to Cisco's visual networking index, over 64% of internet traffic is from video content. The traffic is projected to grow to 80% by the year 2019. Videos are loved by many people as they are easy to use and unlike text, they don't consume plenty of time to get what is being told. Due to the huge opportunities that lie in videos, they are great to use in your marketing campaign. For you to be successful in video marketing you need to observe these tips:
Offer quality information
There is no one that will take time to watch your video if it's not of value. When creating the video pay close attention to its length. Studies show that most video viewers will click away from the video if you don't grab their attention in the first 10 seconds. To retain viewers, let them know what to expect at the very beginning of the video.
To attract many viewers, ensure that the video is short. A good rule of thumb is to ensure that the video isn't longer than 3 minutes.
Make them interesting
Forms, charts, animations increase the retention time of the viewers. Regardless of how great of an orator you are, include these elements in the videos. To make the videos more interesting, use different colors and patterns. In addition to making the videos interesting you should also make them interactive. You can do this using: Forms, quizzes, in-video links and surveys.
Optimize the videos
There is no point of having high quality videos if you can't optimize them. Some of the ways of optimizing your videos include: Allowing embedding, using transcripts, hosting the videos on your domain, creating catchy titles, inserting keywords, sitemaps, tags and providing thorough descriptions.
Be strategic in your distribution
The way you distribute the videos greatly determines the results that you get. The first thing that you should do is research where your target users hang out. If they are on Facebook, post the video there. If they are on Twitter, Linkedln or any other site, share your video there. While you should post the video on YouTube, it's also recommended that you also post it on your site. This is important if you have related videos there.
Set and track measurable goals
Your marketing efforts will be useless if you can't tell where you are coming from and where you are going. You will also be doing yourself a disservice if you won't be having a target of what you want to achieve. Set a target of the number of leads that you want to achieve from your campaign. Also, have a program that makes it easy for you to track your campaign.
Conclusion
These are tips that you need to consider for you to be successful in video marketing. At the end of the video you shouldn't leave your viewers with a blank screen-insert a call to action.
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Article Source: http://EzineArticles.com/expert/Kokoshung_San/2263203
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