Tuesday, October 11, 2016

Tips for Bouncing Back From a Google Penalty

By Hugh Benjamin  |   Submitted On October 04, 2016

When Penguin and Panda rolled out, many website owners were devastated as their ranks were swiftly taken away at the blink of an eye. It's an issue no business or entrepreneur wants to endure, but will if not careful. Google is very serious about its algorithm and providing users with the best search results possible. At this point, website owners scrambled about, looking for SEO services to help their company get back into the good graces of Google.

No one was spared from these updates - not even the billion dollar corporations that faced Google penalties for whatever reasons deemed necessary. It took a long time for some businesses to get a foot hold on their rankings. The longer they suffered from low rankings, the longer their bottom line suffered.

If you found that you were affected by a Google penalty, then you can use the tips some of the best SEO services companies use to bounce back.

Understanding Penguin and Panda

In order to bounce back, you first need to understand what changes Penguin and Panda brought, so you can have an idea of how it works. This way, you can potentially avoid getting back into trouble with Google. An Internet marketing agency can also help you better understand this:

Penguin: Better catches websites that are using spamming methods, such as purchasing links or getting links through link networks for the sole purpose of boosting their ranks in Google.

Panda: Designed to filter out web pages that are low quality.

Getting Your High Ranking Back

Here is a list of quick tips you can use to get your website back on track after being penalized by Google:

Take a look at your search console on Google. This will have a notification if your site was tagged for web spam.
Take a look at your backlink profile. You can download you link report from the Google Search Console, once known as Webmasters. Check for links stemming from spammy websites and attempt to disavow them.
Analyze the content on your site. Make sure there's no duplicate content or pieces that were poorly written. Also, avoid using keyword stuffing.
Review recent Google algorithm changes to see if you are in violation of anything. Google is known to change its algorithm between 500 and 600 times annually.
You can work together with an SEO services company to analyze your site and right any wrongs that have been found. This is the quickest and most effective way to get back on the right path to business growth.

http://www.ithinkanidea.com/ is a leading, full service internet marketing agency. I Think an Idea works with serious business owners small to large alike. Based out of Los Angeles, CA providing great results for services such as SEO, social media marketing, Online reputation management and PPC management. I Think an Idea can maximize your search engine presence and amplify your brand across social media channels, and help safeguard your reputation.

Article Source: http://EzineArticles.com/expert/Hugh_Benjamin/2237016



Article Source: http://EzineArticles.com/9542689

Successful Characteristics Of A Small Restaurant Website

By Sohaib Azam, Esq  |   Submitted On October 07, 2016

Building a successful website requires a fair amount of effort no matter what type of business it is. A small restaurant website is no exception. This article will talk about some of the characteristics that should be in any small restaurant website if it wants to be well-designed and impactful. Just to clarify, a small restaurant for purposes of this article is not a chain restaurant and is a restaurant with only a few patrons at any given time.

#1: Make Sure That The Website Has An Organized Navigation Bar With Options For A Menu And Contact Us Button

This piece of advice sounds obvious and most major chain restaurants' website have these things. However, there are many small restaurant websites out there which are either outdated or poorly designed. Often times, you will have to scroll to the bottom to find a menu or contact information. Today's websites must have a navigation bar either on the top or to the sides so that the viewer can find this important information. A small restaurant website must always have a menu that is easily accessible to the viewer. It must also have a contact button as well because the viewer will always have questions about the food and about the service. You must make sure these elements are on the website and are easily accessible and visible to the viewer and not lost in the website.

#2: Pay Attention To Your Use Of Colors

This will require a lot of trial and error. Finding the right color combinations is always important. This applies not only to the background of the site, but also the text. Keep in mind that small businesses do not have the advantage of brand recognition that larger businesses have, so color combinations can make a big difference in how people perceive the site.

For example, if your restaurant is a seafood restaurant, you would most likely use blue to represent the water. However, what other color you might use to complement the blue color must be taken under careful consideration. Red would probably not be a good choice because it might clash with the water theme associated with seafood restaurants. Some color combinations such as blue with orange or blue with pink would just seem awkward for a seafood restaurant. This all depends on what kind of restaurant you are building a site for, but the important thing to pay attention to the color combinations and the type of restaurant you are using them for.

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Article Source: http://EzineArticles.com/expert/Sohaib_Azam,_Esq/2182390



Article Source: http://EzineArticles.com/9545473

Monday, October 10, 2016

3 Reasons Why Your Strategy To Increase Online Traffic Isn't Working

By Christopher Rivera  |   Submitted On September 26, 2016

Businesses today require multiple strategies to compete in the global marketplace. Not only must businesses properly define themselves to customers and distinguish themselves from the competition but they must also stay up to date on the newest technologies and use it to their advantage. The internet has revolutionized many ways that businesses compete and having a proper online presence is no longer an optional luxury, it is clearly a necessity. Funneling online traffic to your business websites is no easy task. Often times skilled and experienced marketing companies are outsourced to handle the complex job of sustaining a powerful online presence. Many companies need more online traffic, but what are the best ways to increase it and why are the current strategies failing? Here are 3 reasons why your strategy to increase online traffic isn't working.

1. The advertising side of the marketing plan is not strong enough

One part of a sound marketing strategy is to have the advertising portion spearhead the whole campaign. If the initial ads are not properly defining the brand of the product or service, or are not distinguishing them from other competitors', the overall interest will be low and this will be reflected not only in low sales and brick and mortar activity but in the online domain as well. To be able to capitalize on the turn over from online activity you must first stimulate and interest the customer base into seeking out more information.

2. Failure to build the brand using social media outlets

Social media is a revolutionary force in the online domain as it pertains to businesses. It has changed marketing and advertising substantially for better or worse. Any marketing plan that fails to realize the potential in advertising and brand building, using social media, is not fully utilizing and leveraging the internet. Most of society, especially the youth, are familiar with social media and count and depend on it for their information. Word of mouth and direct business advertising seem to merge together on social media outlets. By utilizing this resource, an advertising agency was able to properly identify niche markets, hone brands, learn about what customers wanted, all while improving online traffic.

3. Not using blogging and article resources properly

Along with social media, many depend on blogs and online articles to learn about new products and services offered. SEO article writing is also another way to connect with potential readers and also drive traffic to your websites. By under utilizing these resources, the online presence will be hampered in waves of other companies utilizing the same resources correctly. It is important to stick out from everyone else and continue to put in effort into blogs and articles. Also, using ill-defined headings and topics will muddle the results and confuse the market. It is important to be very precise with the topics and headlines that lead the subject matter of the blogs and articles. When properly done, not only will customers be informed of new products and services, but they will have a favorable impression of your brand as well as a desire to continue searching for more information online.

As you can see, utilizing the online domain for advertising and marketing purposes is extremely important for driving traffic. Avoid these top mistakes and watch your traffic soar.

To learn more about how to increase online traffic, visit MindEcology.com.

Article Source: http://EzineArticles.com/expert/Christopher_Rivera/2290975



Article Source: http://EzineArticles.com/9535807

Employee Advocacy - Is It the Next Generation Word of Mouth Marketing?

By Dr. Venkatesh Raman  |   Submitted On September 12, 2016

Word-of-Mouth Marketing has always been the best weapon in a marketer's arsenal. A study by Ogilvy, Google and TNS says that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision! For those of you who think this is only for B2C, you will be surprised to know that 83% of B2B buyers are researching online before making a purchase and thus rely on your online reputation to make business decisions.

Businesses have realised this globally, which accounts for the social media marketing frenzy that has taken the business world by storm. Out of the many strategies that have been devised to increase the online presence and reputation of brands, businesses are now realising the full potential of what is becoming the next big thing in word-of-mouth marketing - Employee Advocacy.

What is Employee Advocacy?

In the basic sense of the term, employee advocacy comes in to effect when employees, advocate or promote, the business or products of their employer through positive word of mouth. Employees are empowered by the company with content and the freedom to share the company's posts and spread the brand's reach to their own social networks.

Why is Employee Advocacy the next big thing?

Big names like Oracle, Bluewolf, AT&T, and Adobe have found major success with employee advocacy programs and here is why:
advocacy programs and here is why:

1) Empowered Millennials are gold for advocacy

Millennials, which is the term being used for those who are born between 1979 and 1999, make up the majority of the workforce today and Forbes estimates that by 2025, this group will fuel approximately 75% of the US workforce. Millennials are not very concerned about the pay check when they choose employers; they are a generation for whom a cause matters. They want to align themselves with the company's goals and values and are passionate about making a difference; being empowered to make decisions and contribute to the growth of their employers is important to them. This drive makes these social media savvy, confident employees a force to reckon with when it comes to employee advocacy.

2) Employees are more trusted than Brands

A happy employee radiates a positive message about the company. "They have inside information about the company they work for and would only recommend its products or services to their friends and family if they are convinced that it is good" - this is the thinking behind trusting an employee's recommendation rather than a brand's "marketing" post.

The truth in this can be seen in the findings of Edelman's 2016 Trust Barometer, which says that "In several areas, employees are viewed as the most trusted sources of information, particularly when it comes to communicating on ï¬ï¿½nancial earnings and operational performance, business' practices or handling of a crisis, and how it treats employees and customers. In each of these areas, they outrank a company CEO, senior executive, activist consumer, academic, and media spokesperson as far as trust and credibility." 52% of consumers who were part of the study felt that employees were the most credible sources of information about the company and its products.

3) Employees have a far greater reach than brands

According to MSLGroup study:

• Brand messages shared by employees reached 561% further than when shared through official brand social channels.
• Brand messages are re-shared 24 times more frequently when distributed by employees' vs the brand.

Let's see the numbers on how extensive a post's reach can be when shared by an employee advocate. Let's take just one social media platform - Twitter. The average number of Twitter followers is 208. As a brand, you are one entity and can thus reach 208 people with your message. But now if your company has a thousand employees and they all advocate for you, your post reaches 208,000 and multiples by 208 times for each employee! Also keep in mind that each of these shares are trusted 2X more than that sent by your brand. Consider the possibilities with LinkedIn then, where the average number of connections is 930! Simple math isn't it.

4) Employees care about their online visibility

Millennials are aware and concerned about increasing their online visibility. They understand the importance of personal branding and are looking for ways to increase their presence online. This is a boon for employee advocacy. When an employee advocacy effort caters to this need and works with them to increase their visibility through the company's social media, you are hitting two birds with one stone really.

When it comes down to it, the trigger that really gets employees advocating for you is the basic 5-word question - WIIFM (What's in it for me). Because it gives them what they care about, today's employees will stand up as advocates and bring your advocacy efforts to a success.

How to implement a successful employee advocacy program

Now that it has been established that Employee Advocacy is the next big thing in word of mouth marketing, it stands to reason that we need to get on the bandwagon and fast. How do you do that? Here are a few pointers from a recent blog - 4 Steps to Implement a Successful Employee Advocacy Program

1) Evaluate Employee Engagement Levels

Employees must want to advocate for you. Evaluate their engagement levels and work on improving their relationship with employers and managerial staff; work on increasing their loyalty towards the company through active engagement, recognition and involvement.

2) Define what's in it for them

As discussed earlier, give employees a reason to advocate for you. Show them what's in for them by working with them to build on their personal branding.

3) Work towards an Objective

Ensure that your objective is not just to increase the reach of your brand. Work towards something bigger like improving or advancing a particular industry, technology or application, or improving the quality of life of a certain population. This will give employees added impetus as they work towards a cause.

4) Find Key Influencers and Start with them

Look for those employees who are enthusiastic about sharing for the company. Work on them and help them achieve set goals. This will in turn motivate other employees to do the same.

5) Make it Easy and Fun

Train your employees on social media sharing and address their concerns and fears. Empower them with content that they would love to share and involve them in fun campaigns through gamification with innovative incentives.

There is no question then, that Employee Advocacy is indeed the next big thing in word of mouth marketing! You can get a complete understanding of Advocacy Marketing and what is involved in it through this free online academy if you want to know more.

Get in touch with Team SOCXO to learn how you can achieve the real benefits of running an advocacy marketing program for your business.

Article Source: http://EzineArticles.com/expert/Dr._Venkatesh_Raman/2322400



Article Source: http://EzineArticles.com/9522537

Thursday, October 6, 2016

Why Is SEO Important for Website Owners?

By Yash Pal Singh  |   Submitted On September 28, 2016

Most online surfers discover websites through mega search engines like Google and Yahoo. Some cleverly guide to websites through indirect links and ads that redirect them to specific websites. Website owners and companies also take the help of offline marketing strategies such as brochures and newspapers to secure online visibility. The good reputation of the websites is another vital feature that aids in securing huge online traffic towards them.

If you desire that online users reach your website through primary search engines, then you have to optimize (SEO) your website for best results. Webmasters and software developers are constantly churning out new SEO software and finding innovative methods to modernize search engine optimization. But, even today, the old strategies like using free SEO tools picked out from the online platform or keeping abreast of latest search engine algorithms can promote your website to superior rankings with sizeable traffic.

Let us discuss some the SEO tactics that work wonders for online website visibility and promotion:

Good Website Architecture - A properly designed website can improve user experience and lead to better search engine rankings. Correct placement and alignment can give your website clear-cut looks. You just need to follow the traditional standards of website design like loading relevant videos, images, good quality content and correct minor flaws to boost user experience.
Interlinking Sites - Links play a crucial role in website ranking. It leads visitors to all the different pages on your website. Using proper linking and anchor support on primary keywords and web pages can help you in catching the attention of Google crawlers.
Mobile Friendly - Being a mobile responsive website is one of the most important features to succeed in SEO and getting decent rankings. More and more people are using smartphones as an interactive device and only those websites with mobile responsive layout structure have the maximum chance to secure good user visibility.
Free SEO Tools - Instead of buying the most expensive and top SEO tools, you can find alternatives such as getting free SEO tools from the net. Toolkits such as Ubersuggest, YouTube Keyword tool, Anchor Text over Optimization Tool, and Wordstream are some of the free SEO softwares worth mentioning.
Why is SEO an Indispensible Asset for Website Owners?

Software developers and experts believe that modern techniques and new algorithms have only made SEO an indispensable factor for the development and growth of websites. Webmasters and companies know that search engine optimization is the only respite to secure good rankings, higher visibility, a large amount of organic site traffic and profitable sales. SEO techniques, if properly executed and implemented are one of the best ways to succeed, for small as well as big businesses.

There are innumerable hidden tricks and methods to boost rankings and site visibility through optimization of the websites. It is not necessary to spend a large fortune to gain online recognition. In fact, a few trial free top SEO tools and dedicated approach can help you survive the online completion find lasting success.

Looking for top SEO tools? Read experts reviews & comparison of the best SEO tools is based on reviews, features and functionalities... http://www.iexpertsforum.com

Article Source: http://EzineArticles.com/expert/Yash_Pal_Singh/2128387



Article Source: http://EzineArticles.com/9537088

Wednesday, October 5, 2016

What Is RSS? Or What Does That Orange Radar Thingy Do?

By Carolyn L Stevens  |   Submitted On April 26, 2012

Do you know what the orange radar thingy is for?

It's an RSS feed button. And, surprisingly a good number of people haven't discovered what RSS is or does yet.

RSS stands for Really Simple Syndication, or in everyday terms, a "News Feed".

This means that there is no need to bookmark your favourite websites, and no need to make a point of returning to them periodically to see if there's any new information. All of this can be very time-consuming, not to mention confusing, particularly if you're trying to keep track of several sites. We all know how annoying it is to return to a website and find that we've missed out through not checking often enough, or worse still, we keep reading the same webpage because there's no new information as the site isn't updated regularly.

RSS takes away the need for all of this, and as its name suggests, Really Simple Syndication is really simple to use.

Firstly, you will need to connect to an RSS feeder. Many are linked to your email account provider, so you're already halfway there. Type in "your email provider" and "reader" into the search engine, sign in to your account and connect your reader to your account.

The next time you're visiting your favourite site, click on that orange radar thingy - the RSS feed button, and subscribe to start receive the latest updates. Usually you're sent to a one click page which confirms that you want to subscribe and that's the job done.

Occasionally, you're directed to a page with code. Don't panic! Copy the URL of your chosen website, go to your readers homepage, click on the add subscription button and paste the URL into the box and confirm.

All of the latest information is now sent to your reader, which acts as a purpose made inbox for everything sent from your chosen websites for you to read at your leisure.

When you visit your reader, the headlines of all new updates will appear to the right of the page. If you want to read more, you simply click on the headline.

Now you have all of this information in one place, with the websites doing all of the work instead of you.

No more hours trawling the internet for new information, no more form filling, and no more need to give out your email address, which in turn means a much less cluttered inbox.

I'll bet you're glad you found out what that RSS feed button (formerly known as the orange radar thingy) does!

Inspired by those who think that making money online is beyond their ability and understanding, Carolyn Stevens writes regular articles on her blog. To read more on this subject, please visit Carolyn's blog at [http://www.powerincomedynamo.com/blog/ignoring-RSS-can-leave-you-with-egg-on-your-face]

Article Source: http://EzineArticles.com/expert/Carolyn_L_Stevens/1316743



Article Source: http://EzineArticles.com/7025731

How 6 New Changes Coming to AdWords Will Affect AdSense Publishers

By Eyal A Katz  |   Submitted On June 02, 2016

In case you've lived in a well for the past couple of years, Google is absolutely in-love with mobile traffic. We don't need to tell you why - you already know that's where the audience is. But mobile is also where the largest potential for growth lies.

Ad networks have yet to fully crack or hack mobile advertising campaigns, which means there's still a ways to go to make advertisers and users happy.

But does Google still love us, publishers? Well, the messages we got from the GPS event were somewhat mixed. Most of them had little to do with AdSense directly, but can indirectly affect your earnings. So which direction will your AdSense revenues go, with these new updates on the AdWords side of the ad marketplace?

It's all about location, location, location - Local Search on Google Maps
The new Google Maps are going to offer attractive advertising capabilities for small businesses and local chain branches based on user location as well as other data.

Sounds pretty good for AdWords advertisers but what does this mean for AdSense publishers?

More Inventory = Less Competition

The laws of supply and demand tell us that if we increase supply of a certain product to satisfy increased demand we'll effectively stop prices from going up.

Or in digital advertising terms - more ad inventory means diminished demand for every ad unit and diminished CPCs and CPMs. Unless, with more inventory come greater ad budgets, especially if the new inventory is effective for advertisers. So this can actually be a blessing in disguise for AdSense publishers.

Search vs. Display

Google prefers clicks on their own turf. Of course they do. They don't have to share their revenues with publishers there. So offering a Google-owned locale-targeted inventory to advertisers is more than likely to take a bite out of that local search traffic.

Who Gets Paid for Embedded Maps?

will Google be adding ads to embedded Google Maps, and if so - who gets the revenue from the clicks in these local ads?

Another good question is what will happen to said ad units and publishers making a good living from in-map AdSense ads?

Who is bigger better for? - Expanded Text Ads Get Double Headlines & More Characters
Advertisers will now be able to include a two lines of 30 character each in clickable titles on their text ads, and 80 characters for a description line. Overall, this promises longer ads taking up more screen space in mobile searches.

This is great for search advertisers and Google, but for anyone trying to get organic traffic to monetize this is bad news. Looks like paid search ads are worth more to Google than the content you invested in making.

The Dread (or not) of Smart Pricing - Better Measurement of In-Store Conversions
At GPS, Google announced they will now be cross-checking users' mobile location history with PPC ads they've clicked and then attributing conversions to AdWords campaigns accordingly.

The goal of increased conversion measurement is to attract more advertisers. If Google is successful in this, it just means higher demand for AdSense inventory. And that will make everyone happy.

Not Just Responsive Ad Units - New Responsive Display Ads
Creating image ads for all ad sizes can be a pain. Especially for a small business advertiser. So often, you end up uploading image or flash ads in the most common sizes, and that's about it.

Google wants more competition between more advertisers over more inventory. By letting advertisers create responsive ads that can fit in more ad units, Google basically does just that. And this is great for everyone.

Targeting Your Device - Changes to device bidding
Google hopes (and we do too) that this will allow advertisers to spend their budgets more effectively and scale their ad spend quickly. Which would lead to more AdSense revenue for you (and Google).

Retargeting Gone Open - Lift on AdWords Demand Restriction
Other ad networks can display retargeting ads to users instead of AdSense, where AdSense is not implemented.

This might reduce CPCs for retargeting ads on AdSense, and hurt publishers relying on AdSense for revenues.

Local, Mobile, and Advertiser Oriented

Overall, the announcements at GPS are very advertiser oriented, and especially SMB (small to medium business) advertising budgets that have started to migrate over to the big F in increasing numbers.

Article Source: http://EzineArticles.com/expert/Eyal_A_Katz/2167080



Article Source: http://EzineArticles.com/9432604

What the Market Research Paid Surveys Are All About

By Sean Weisner  |   Submitted On August 01, 2016

Take your time to explore the different internet surveys and you will find that there is abundance of paid surveys ubiquitously. Also, the strength of market research survey companies is higher than standard survey companies and the big difference between them is that former companies pay better than the standard ones. However, do you know the nitty-gritty of the survey jobs? Let us take a look at the Paid Online Surveys in the following paragraphs in detail.

A paid survey, in general, is a questionnaire that is put forwarded to a person/group to get the required feedback or opinion on a specific product or service. The surveys are sent to people who possess good knowledge on a specific them.

The next type of survey in a rage these days is focus group. This requires group discussions and effort. It usually takes several days to finish and costs much higher than the usual type of surveys. If you want to earn more, try looking into focus group surveys. However, you must have a good set of records to get these complex types of surveys.

So, what inspires a company to prodigally spend on these internet surveys? This is simply because they become aware of the viewpoints of the intended audiences about the products/services and their existing/potential requirements too. In order to maintain the popularity and demand, it is essential for companies to cater to the needs and demands of the consumers. These surveys are typically a cardinal constituent of their research, planning and promotional scheme. Market Research Survey companies offer a variety of offers concerning compensation; incentives, rewards and freebies to get a number of people partake in surveys.

When it involves compensation, it is either big or small demanding on the standing of the company you are working with and the type of survey you have accepted to carry out. Evidently, if the company is large and have good revenues stable, then the odds are that it will pay high rates. Surveys that are drawn out and are more complex, in general, consume several days to carry out will offer you more sum of money.

Anyone with an eye to the main chance will like to accept as many as surveys as possible. Completing paid surveys is uncomplicated and fun. Just make sure that you are signing up a legit survey site otherwise, there are high odds that your efforts will go in vain.

Article Source: http://EzineArticles.com/expert/Sean_Weisner/2108099



Article Source: http://EzineArticles.com/9485237

Tuesday, October 4, 2016

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Personalizing An Email Is Important, But Why?

By Gunjan Singh  |   Submitted On September 22, 2016

Email marketing has the power to create a professional touch with the customer. However, to make it successful, personalization is important. It is the best way to feel your patrons that they are valued to you and your business. If you are running an Ecommerce business and include email marketing in your strategy, so, you better understand the tactics to use it well. On a regular basis million of people receive various emails that they mark as spam. One of the major reasons behind spamming is that they are not personalized. To know about its important read further and it will clear all your doubts.

Establish Connection: Undoubtedly, if you personalized an email so it makes your customer realize that how precious they are for you. Still confused, don't be, let's take an example if you send an email to your client include the recipient first name following Dear John or whatever the name of the customer, so, it is much likely to be read than the Dear customer. It makes a great impact on a customer's mind and they will always be in touch with you.

Increase Engagement: Customers are considered as a king and to keep more clients you have to get engaged with them and need to provide excellent customer services. If you personalized an email, so, it immediately caught the attention of your customer. It directly clicks on their mind and they give it a few minutes to go through it. Personalized emails can do miracles for your business and it will definitely give success in your strategy.

Build Credibility: No doubt, when it comes to Ecommerce business, so, you really need to build a trustworthy relationship with your patrons to keep them happy and satisfied. For this, no option is better than a personalized email because it may help to overcome the fear of a shopper and increase their confidence in your offered products and services, which in result boost your credibility in the market.

In conclusion:

Concluding from the above it is clear that personalizing an email is important for your business and you should take into your email marketing campaign. Therefore, you should think about it, so that, your email marketing strategy will go one step further and you will get the exact result what you are looking for your business growth. Email marketing is an effective strategy that can do wonders for your business if you do it in a right way.

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Article Source: http://EzineArticles.com/expert/Gunjan_Singh/2184428



Article Source: http://EzineArticles.com/9532063

What Is Your Domain Worth? The Top Domain Appraisal Sites

By Mark Evans  |   Submitted On September 06, 2016

All good things must come to an end, and this is also applicable to high-ranking websites. At times, there is simply no point maintaining them, simply because there is nothing left to explore. But just because a site is about to be shut down doesn't mean it should go to waste.

One way to cash in on a closed site is to sell the domain name.

Of course, before you sell your domain name, you'll have to notify your registrar or web hosting company first just to make sure that you are not violating terms in your contract.

The next question you need to ask yourself is how do you know the value of a domain name? A good place to start would be checking with an appraisal site. Basically, these are sites that assess the value of domain names. Here's a list of the most reliable appraisal sites:

Estibot
This is one of the most trusted appraisal sites in the industry. It claims to conduct 1.8 million appraisals each day.

Estibot's results page contains various domain details (domain, SLD, and keyword) right down to its estimated value. One of the most useful pieces of information on the results page is the availability of the domain name under several TLDs. Other information the results page displays includes the average search result, and traffic rank.

DOMAININDEX
Another free public service appraisal site, DOMAININDEX also offers one of the most detailed results page. Domainindex is one of the few sites that tracks the development of the domain's price level, indicated through a line chart.

For those that want more comprehensive results, they can subscribe to any of their appraisal packages. Their starter package, which allows users seven appraisals a day, is absolute free. There are three other paid packages wherein users could receive alerts, free updates, and portfolio.

Valuate
Similar to DOMAININDEX, users can also sign up for a starter appraisal package with five appraisals as the limit.

Aside from the usual details (e.g. value, ranking, searches), this site also shows the Alexa ranking. This is a ranking system set up by alexa.com that measures the number of visits of each site. In valuate.com, the Alexa ranking is displayed along the Traffic column.

These are just three of the leading appraisal sites. If you want a more comprehensive analysis of your domain's value, a good idea is to use several sites and base your decision on the average.

The next step is to find a buyer that would be willing to pay for the price you set. There are several sites where you can sell your domain name, namely NamePros, DNForum, and Sedo.

Article Source: http://EzineArticles.com/expert/Mark_Evans/2308946



Article Source: http://EzineArticles.com/9518198

Monday, October 3, 2016

Business And Advertising Are Connected In Many Ways

By Jagdish Gusain  |   Submitted On September 06, 2016

We all as business owners want to have more and more customers in our contacts for encountering a huge profit in exchange of the services and products offered by us. But not all customers come to the business just by wandering around, they have to be called and attracted by the products. This is when advertising plays its role by making sure that the product reaches the hands of the person who needs it.

Advertising is the marketing communication that is used for the promotion and selling of a product or service that is offered by a business. Many people access Fresno advertising to accomplish varied goals and companies use these ads in diverse media for their benefit through many means. In case of a new product launch, it can serve as the pathway towards a larger market, making more and more people aware of the product. The advertisement should be focused on a common problem encountered by people and how your product or service serves as a solution to that particular problem.

One can use this effective means to inform the market about the product and illustrate how the product looks like. Commercial ads seek to generate increased consumption of their product or service by showing the pros inherited with it. Fresno advertising is frequently used for the purpose to show the dramatic product breakthroughs by aggressively highlighting their products. Virtually any medium can be used for the purpose of advertisement and the choice of medium is based basically on the type of product, target audience, popularity of the medium and etc.

The market is analyzed by the advertising agency to understand whether the product or service offered is fit and has all the credentials that will help it to stand in the competition. Customers will never get to know about the product if there is no promotion and advertisement, he/she will not include the product in the decision making process due to this advertising can be both powerful and magical, selling the dreams to the people of the society. The economy also prospers with advertising and allows the people to be aware of the several choices present as well as available to them.

In present market scenario, advertising is crucial and is needed to invite more and more people to use the product in order to quench their thirst. It works as a guide book telling what to buy and what not.

There are lot of advertising company in Fresno. Contact the best one.

Article Source: http://EzineArticles.com/expert/Jagdish_Gusain/1402766



Article Source: http://EzineArticles.com/9517429

Intro To Copart: Global Online Auto Auctions (New VB3 Live Auction Experience)

Gepubliceerd op 2 sep. 2015 What is Copart? We're an online auto auction with more than 75,000 salvage and clean title vehicles on sale each day! Learn about Copart.com by watching this introductory video about how our auctions work! Learn more about bidding and buying at http://www.copart.com/learn and check out our customer reviews to hear what they have to say about Copart. Project cars, salvage title, clean title, buy it now, auto auctions, classic cars, motorcycles, trucks, SUVs, boats, luxury cars Categorie Auto's & voertuigen Licentie Standaard YouTube-licenti

Custom Domain On Google Drive Hosted Website [HD 1080p]

Gepubliceerd op 13 nov. 2013 Use your own domain name (e.g. www.yourdomain.com) - 2:43 gdriv.es/yourname - 0:17 yourname.gweb.io - 1:35 No more long URLs on Google Drive hosted website! Step by step instructions on how to use short-custom domain name, or even your own domain (such as www.yourname.com) on Google Drive hosted website. Make sure you watch it in HD. This video is based on this article: http://www.komku.org/2013/06/how-to-u... More about Google Drive: Google Drive as a Free CDN (Content Delivery Network) http://www.komku.org/2013/12/google-d... Powered by TTS-API.COM Categorie Zo-doe-je-dat en stijl Licentie Standaard YouTube-licentie

Sunday, October 2, 2016

How Robocaptioning Breaks the Unwritten Agreements

By Stephen Erstad  |   Submitted On June 18, 2016

Communication is a two-way street. It starts with the unwritten agreements, that communication is worthwhile, that it's important to us, that we will do whatever we can to communicate with clarity and transparency. Maybe you want to tell a story or impart significant information to someone who needs it. Maybe you're trying to sell someone something. If your audience or customer speaks English, chances are you're not going to bombard them with Greek if you can help it. If you and your audience don't submit to this simple agreement to speak the same language, the effects can be confusing, misleading and even deceptive. True as this is for spoken English, it's perhaps even more true for closed captioning services.

Say you've spent millions of dollars making a film. Every dollar is up there on the screen. Countless hours have been spent perfecting the look, the sound of the movie. But a sizable portion of your audience has difficulty hearing, and when they hit the CC button they are all too frequently confounded by missing words, misspellings and entire dropped phrases.

All of a sudden, your audience is paying less attention to the action on the screen and instead trying to decipher the Greek that has suddenly appeared. Perhaps the producers of the film chose to save a few bucks with robocaptioning, in which voice-activated software, rather than human workers, are employed to create subtitles. The irony here is that while this service is meant to enhance a viewer's entertainment, it frequently ends up diminishing it. One might even think that the makers of the video are providing closed captioning services only as an afterthought. If they looked at the growing numbers of people in America who rely on closed captioning services, they might realize they're damaging their relationship with a sizable audience.

Or what if your company makes educational videos? Even more than with entertainment, videos that purport to train viewers are expected to carry authority in their presentation. What happens to the authority of the teachers on the screen when the closed captioning that accompanies them is slipshod, inaccurate or just plain misleading?

Imagine the horror of having to read robocaptioning in an online video that is meant to be teaching English as a second language. What is a student to think when they can't trust the accuracy of the closed captioning services? In short, poor closed captioning, particularly when generated via robocaptioning, impedes retention of information, distracts the viewer (since errors tend to call attention to the captioning itself rather than the sense it's trying to convey), and consequently slows comprehension or stops it altogether for the viewer.

Or maybe you get the bulk of your news and public affairs information from television or Internet video?

If you're a conscientious citizen with a hearing difficulty, you might start to think that the purveyors of public information don't take you very seriously.

The Closed Captioning Project LLC

The one-shop of transcription and closed captioning information.

Article Source: http://EzineArticles.com/expert/Stephen_Erstad/1239624



Article Source: http://EzineArticles.com/9446697

Should We Level the Playing Field for Small Business Spammers?

By Lance Winslow  |   Submitted On September 16, 2015

Nobody likes e-mail SPAM except the spammers who hope to convert .01 % into sales. Unfortunately, the cost to send out an email is very low and thus any ratio is decent even in some cases .001% and that's the problem. Okay so, let's talk shall we?

Much of the nonsensical SPAM we get comes from smaller operators who do not have the convenience of Artificial Intelligent software or high-probability algorithms. How do we know this is a fact? Simple, if you are a woman and you get Viagra or Anti-Baldness SPAM or if you are a man and get breast enlargement or Sports Bra SPAM. These smaller companies use scrapers and buy old email lists with little regard to your buying habits. Larger companies use targeted SPAM which to us often doesn't seem like SPAM because we are actually interested.

What if the smaller companies that sent out SPAM had better access to targeted algorithms to help them find the best customers? Then they'd use that software and we'd eliminate a good chunk of all SPAM and thus, save bandwidth for all and clear out most of our junk email boxes.

After all, if your salesy emails are apropos to your needs, wants, desires and purchasing choices then all of a sudden it doesn't seem like SPAM anymore does it? Now then, a company that is only getting.001% conversion rates on a mass e-mail campaign probably doesn't have enough money to use Big Data or get a sophisticated computer nerd to write them the ultimate Spamming Algorithm.

So, what if someone licensed these tools to the littlest of home-based businesses, and if they abuse them, they can no longer use them? You see, we need a real world solution and we need to rethink the problem, because we still have a challenge with spamming and even though there are laws against it, enforcing those laws is nearly impossible. Bill Gates had suggested long ago that "micro-payments" for emails sent would solve the problem, because even if the cost was low per e-mail sent, operators couldn't afford to randomly send the SPAM, instead they've have to be selective.

Being selective means, having a decent e-mail list and checking it twice, updating it, and making sure anything sent was properly targeted otherwise you'd go broke trying to send out mass e-mails. My solution above also has a free-market cost-benefit theme to it. Maybe it is a nice business model for Big Data to capture new small business clients in bulk and if so, that could eliminate 50% of the SPAM. Think on this.

Lance Winslow is the Founder of the Online Think Tank, a diverse group of achievers, experts, innovators, entrepreneurs, thinkers, futurists, academics, dreamers, leaders, and general all around brilliant minds. http://www.WorldThinkTank.net - Have an important subject to discuss, contact Lance Winslow. Lance also writes eBooks on all sorts of topics including this one, check out the selection.

Article Source: http://EzineArticles.com/expert/Lance_Winslow/5306

Monday, September 26, 2016

Social ECommerce and Your Business

By Jan S. Swami  |   Submitted On December 30, 2011

Many brick-and-mortar businesses that do not have an online presence are finding that their popularity has slowly been on the decline over the past five years or so. Of course, the economy has played a big part in this slow down; however, what has become extremely apparent is that many of these, thought to be loyal, customers are now participating in a growing explosion of social eCommerce. Yes, social networks are buzzing with social shopping opportunities, and the business owner that hasn't taken advantage of this ever growing opportunity will be left behind.

This is something that has been coming for a long time and that is people interacting with each other talking about a specific product or service they enjoy. Social interaction and engagement is proving to be a very powerful tool when combined with products and services that need to be bought or sold. As a business owner, you may be wondering why this platform will be more powerful than simple advertisements and unknown customer reviews. The answer is easier than even you may expect - and it's people.

People sell products. In years gone by, when people engage a product and they like it, they became a company's best-selling tool. This is because friends and neighbors are more apt to buy products and services that have been recommended by someone they know. Now, combine that with hundreds of thousands of people that are interconnected within groups or friends lists and you can see how powerful this becomes for any business model. At this point you are probably seeing how this is extremely valuable, but you may be wondering just how you can combine social eCommerce and your business.

Establishing an online presence will not be difficult; however, creating a social networking profile, participating in groups and communities, and developing a marketing strategy will be the first step in the process. Once the first step has been completed, you will need to find your target audience or people that would be interested in the products and services that you provide. Once you have identified this specific group, you will need to provide something of value to this community such as knowledge, freebees, or something that will create a buzz around your brand.

Once you have created a buzz, you will find that people within your social networks will begin helping you to grow your business by talking about your products and services with others within their respective groups. This in turn will create a frenzy about what it is you offer and you will have successfully tapped into the social eCommerce explosion.

Ghigg is a Social Commerce Platform for Fixed Price Services. The Social Hub enables Social ECommerce [http://www.ghigg.com/welcome/] and Social Crowdsourcing by empowering individuals and businesses to Buy, Sell and gain in a social framework. Ghigg is additionally a Social Commerce Platform for Crowdsourcing Solutions. The Social Hub enables Social Crowdsourcing by empowering micro workers [http://www.ghigg.com/crowd/] and businesses to seek and solve services efficiently, rapidly and cost-effectively through a crowd of globally geo-targeted skilled Solvers in a social framework.

Article Source: http://EzineArticles.com/expert/Jan_S._Swami/1057226



Article Source: http://EzineArticles.com/6787895

Why Keep An IT Specialist On Standby

By Stuart Maskell  |   Submitted On September 01, 2016

The modern world is all about technology. Creating a webpage is vital for the success and expansion of local business, and every person now has a smart phone. In a world like this, IT specialists are in high demand.

IT specialists are often known for helping larger corporations to create a website, or to help provide security to guarantee that confidential information remains unknown. Technical experts can do a lot more than just help larger corporations though.

Individuals can often benefit from the knowledge of a specialist when it comes to things like Microsoft Word. Having someone who is only a phone call away can guarantee that computers are always up and running, whether it is for a child's homework or to launch a new, personal website.

Small businesses can also benefit from keeping a phone number handy. Small businesses often make use of programs like invoice programs to help keep everything secure, and to help keep track of everything. When one of these programs goes down, it will be better to already have the phone number of a trusted IT specialist handy instead of having to hunt down an expert that is both reliable and affordable.

Larger corporations can obviously benefit from having their own expert on standby. Most larger corporations use several different aspects of technology to draw in as many clients as possible, and they often have websites. Just like with smaller businesses, when a program stops working or a website goes down, it can cause complications if it is down for too long. Businesses that already have an expert on standby can guarantee that everything stays running smoothly, and that programs and websites are up and running again in no time.

IT specialists can help with teaching consumer's valuable knowledge about programs too. For example, censornet is something that is very useful, particularly for larger corporations. Unfortunately, there are still many people that have no idea what censornet even is. It specialists can explain different programs and explain whether they would benefit the company. If not, they can often recommend a program that will benefit the corporation.

Consultations are another area where these experts work wonders. If a company needs help with any technical aspect of their business, an IT specialist can usually help. For example, imagine that a small business dreams of creating a website and an online store, yet they have no previous experience and no idea how to go about turning that dream in to a reality. By scheduling a consultation, they can learn about which programs they can use to do the work themselves, an average price range to hire someone else to do the work, and they can learn exactly what it is going to take to complete their new project.

Various programs, such as censornet, can also be explained in further detail when people take the time to schedule a consultation.

Hiring an IT specialist is no longer just for large corporations. Now, everyone from the person with little technical experience that would like more to massive companies that need help establishing a high quality online security system are making sure that they have the phone number of an expert in their wallet if they need to use it.

Everything is slowly being based on technology, from how many potential clients a business has to whether or not a college paper is submitted on time. Some may take the time to find an IT specialist and never use them, while others may wind up calling them the next day. Either way, people never know what is going to happen, and it is better to be safe than sorry.

As a leader in the industry, NW Tech USA is proud to offer the most innovative services to leading corporations, such as government offices, corporate and educational institutions. They pride themselves on maintaining the most up to date knowledge about internet security and programs. A highly skilled team of IT experts have experience with more well-known programs as well as some that still leave companies baffled, like censornet. NW Tech USA also offers anti-virus solutions, and various support options to guarantee that there is always someone available to help find a solution, no matter how big or small the problem is. For more detail visit: http://www.nwtechusa.com

Article Source: http://EzineArticles.com/expert/Stuart_Maskell/2305825



Article Source: http://EzineArticles.com/9513808

Why Having a Crowdfunding PR Media Strategy Is Important for Crowdfunding Success

By Mark Winters  |   Submitted On July 15, 2016Crowdfunding PR and Why it Matters for Campaigns.

Crowdfunding campaigns on Kickstarter and Indiegogo have collectively raised over $1 billion dollar for project makers. Each year hundreds of thousands of crowdfunding campaign projects go live. So what does this mean for founders? Increased competition for attention and more noise than ever to try and break through.

Founders, artists, and entrepreneurs are increasingly using crowdfunding as a way to raise capital and the industry is expected to surpass traditional angel and VC models of raising money for startups and companies in the very near future.

Every day there's several hundred new tech enabled product, film, clothing line, or design project going live. You've spent the past year or longer working on your project, prototyping your idea, and bringing your product to life. The moment of launch has arrived, how do you break through?

"Valiant entrepreneur / startup creates brand new product against all odds with innovative tech set to take on the world... "

Your story is probably a similar one worth telling and it's worth doing right. It is important to nail down the true story of what it is your selling, what you've created, and why it matters and needs to exist in the world. Think about your favorite brands and companies in the world, there's something special about each of them that creates brand loyalty and separates them from their competitors.

There are 5 true and proven ways to promote a crowdfunding project, gain backers, and become a success story:

Friends / Family / Personal Contacts
Building up a Mailing List in Advance of Launch
Social Media Advertising
Public Relations / Crowdfunding PR Campaign
Organic Traffic from the Crowdfunding Platform
The fist three should are strategies that usually work in advance of the campaign. Once a campaign launches you can hope to become a trending project on Kickstarter or Indiegogo to rank higher on their page and score organic traffic that way.

You can also pump money in to Facebook Advertising and hope to drive traffic that way. However Facebook Advertising isn't always the most cost effective way to market your project. One the Cost Per Click (CPC) can often get expensive and many times we hear of campaigns who aren't seeing a solid return of investment on social media advertising.

That leaves a Crowdfunding PR Campaign as your greatest chance to get the word out your project.

Every successful crowdfunding campaign has a few things in common. But the overriding feature that all of these have is media exposure. Getting picked up by media and blogs is the true secret to success on platforms like Kickstarter and Indiegogo. Major media outlets are always looking to share the latest projects and there are dedicated communities out there that are dying to hear about your project whether it's a 3D Printer, a Drone, or an EDC (Everyday Carry) product.

The great thing about utilizing a crowdfunding PR (including Kickstarter PR and Indiegogo PR) strategy is that this works out to be the most cost effective way to spread the word and cast a large net about your project. A single feature on a major outlet can drive serious traffic and pledges to your campaign page. From a promotional standpoint you won't get better value anywhere.

Notice the major campaigns with all the major media logos posted on their campaign page? A crowdfunding media strategy can provide serious legitimacy to your project and show the rest of the world that this is one project they don't want to miss.

Looking to take your Kickstarter or Indiegogo crowdfunding campaign viral with a media / PR campaign? Buzztilt does things different. Check them out on http://www.buzztilt.com.

Article Source: http://EzineArticles.com/expert/Mark_Winters/2310139



Article Source: http://EzineArticles.com/9470812

Sunday, September 25, 2016

What Is PPC?

By Harsh Sinha  |   Submitted On August 27, 2016

Sure, you've built a great website for your small business. It's well-designed, informative, and packed with great content as desired for SEO.

But this is the harsh truth: if nobody clicks on your site, all that work and investment will go to waste. So how do you attract online visitors? One of the best ways is pay-per-click (PPC) advertising.

PPC advertising is a method of online marketing where you can place ads in strategic places online, and pay a fee only when the ad is clicked by a visitor. It's a way to buy visits to your site rather than attracting them organically.

When a user clicks on the ad, your business will pay a specified fee. This fee is called the cost per click (CPC). The CPC can vary dramatically - the average fee is between $1 and $2. Some clicks be as cheap as a few pennies while others can cost more than $50.That basically depends on density of keywords and in which location you are targeting.Google AdWords is best for small and medium growing

Another key term is CPM, which stands for cost per 1,000 impressions and applies to display and video ads only. Unlike CPC, where you pay based on how many times your ad was clicked, CPM is based on impressions alone. You're paying for the right to show your ad 1,000 times - regardless of how many times it is clicked.

So is PPC right for your website? Here are some reasons you might want to add it to your online strategy:

It's extremely targeted.

You can choose precisely who to show your ads to based on location, keywords, interests, age, gender, language, and even the type of device used. This allows you to advertise your goods and services directly to the people who are most likely to be interested in what you're offering.

It allows you to retarget previous visitors.

On average, out of every 100 people that visit a website, only two will convert into customers. That means 98 percent of initial traffic goes to waste. Retargeting allows advertisers to remind people who left the site without making a purchase to come back and see what they're missing.

It's cost effective.

That's because you only pay a fee is when your ad is actually clicked. When you consider the fact that the top three advertising spots on a search results page get 46 percent of the clicks, the odds are in your favor. PPC allows your business to be at the top of the search results page, even above the organic results.

It's trackable.

This means you can monitor how your ads are performing and adjust them if you're not getting as many clicks as you'd like. And you always know which ads are actually driving sales and helping your business and which ones aren't.

It's fast.

While ranking high in organic search results is important, it takes time to get there. But with PPC? You can put a new ad up and start seeing results in a matter of days, if not hours.

So if you're looking to immediately attract more traffic to your site and boost sales, give PPC some serious thought. In the end, the greatest benefit PPC has to offer is that it helps get your website the attention it deserves from the people who will appreciate it most.

Article Source: http://EzineArticles.com/expert/Harsh_Sinha/2314955



Article Source: http://EzineArticles.com/9509566

GetResponse List Building Program. | Looking for List Building Tutorial and Tips? Perfect!

Why Would You Use Forum Marketing?

By Anne O'Dwyer  |   Submitted On January 19, 2016Forums are online meeting places where people ask questions and exchange ideas. They are communities of like-minded people sharing thoughts on their particular topic. There are forum groups for every niche. To find your particular forum just make a Google search with relevant keywords and you will probably find a choice.

Why would anyone want to join a forum? Well there are multi media networks like Facebook, Twitter, LinkedIn, Google+ etc. they all have their differences in a similar way forums are all different, different rules and agendas. They can be specifically geared to a particular topic or more general. Some are large and very active, where posts have a fast turn over, but a huge following; others won't have a great deal going on. However the interesting posts lasts longer, so when you are choosing look at the posting dates and the number of followers, to see how active the forum is.

When working alone online and at home you may miss the comradeship of your office or workplace. Within forums you can build relationships with other members. If you need help with something you are working on you can ask a question, you will then get some suggestions from other members.

Because of this activity between members it makes a good place to gather some free traffic. When you answer others questions, or ask your own there is a signature box to attach your website link and a short call to action. If people like your comments they are likely to look and see what your website is about. You then gain relevant responsive traffic. Another benefit of forum traffic, it is organic, and will continue to grow as people add further comments to the posts over the weeks ahead.

You may already have a business online, or you may be looking for ideas. Do you want to set-up a simple online business working with a mentor to a tried and tested formula, where the products are provided together with training? Probably with sales pages and other tools too, to help you get started easily.

Affiliate Marketing could be the answer because much of the marketing is done for you. You can begin earning whilst you are learning the techniques and ovoid information overload. Later you can branch out into different online activities if you wish, once you nave learned the basics.

Books that may be of interest:

"Feel the fear and Do It Anyway" by Susan Jeffers

"Building an Online Cash Cow" by Anthony Barlow

"99Ways to flood Your Website With Traffic" by Mick Macro

"SEO step by step" by Caimin Jones.

"500 Social Media Marketing Tips" By Andrew Macarthy

"Profitable Social Media Marketing" by Tim Kitchen & Tashmeem Mirza

"Also by the same author "How to get to the top of Google

Hello My name is Anne

So if you really are Serious about Replacing Your Day-Job & Working at Home

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Article Source: http://EzineArticles.com/expert/Anne_O'Dwyer/1211696



Article Source: http://EzineArticles.com/9292524

Saturday, September 24, 2016

Mobile App Vs Website for ECommerce

By Cris Styris  |   Submitted On September 17, 2016

Nobody can ignore the importance of mobile platform, especially e commerce businesses who are witnessing an influx in customer visits to their site from a mobile platform. As per a study done in 2015, 85% consumers prefer mobile apps over websites and 41% smartphone owners had made at least one purchase from their smartphone. Further, the worldwide market share of mobile commerce is expected to touch 70% by 2017 and by 2020 it is expected that the revenue generated by mobile commerce will be around $ 284 billion.

However, that does not mean that the web platform can be entirely neglected in favour of the mobile platform, or having a web application will mean that you will tap a greater market share. As much as people prefer the mobile platform for ecommerce shopping, studies have also shown that of the 8.52% desktop users that add to cart, 2.78% make an actual purchase. On the other hand, on mobile platform the add to cart rate is 4.7% and conversion rate is 80%.

1. Responsive, mobile or both?

It has become imperative for all websites and web applications to be responsive or adaptive as they can be accessed from a desktop, tablet or smartphone, and business owners have to work with this assumption while embarking on going live with their solution. Also, Google marks down the page ranking of web solutions that are not adaptive to the varying screen size. The user experience and interface presentation varies for desktop and mobile platforms. Hence, the treatment of the web solution will vary based on the device it is likely to be accessed on. If half of the daily traffic to the website is accessing it from a mobile device, then the business is likely to lose a large chunk of customers. A Google survey of smartphone users in the USA revealed that over 65% preferred using a mobile website over mobile application for online shopping. Also, conversions have improved significantly for leading ecommerce businesses since adopting responsive websites since it offer better customer experience. Also, 40% web users abandon a website if it takes more than 3 seconds to load. Responsiveness trims the web interface to ensure that the website is not heavy and loads quickly.

2. Need for a mobile application

Established ecommerce businesses have a mobile application handy along with a responsive website for their business. Quite a few businesses have tried adopting mobile application alone instead of launching a website. Based on the type of product or service being offered, very few have succeeded, though even they did at the cost of losing a greater market share. As per a study by VisionMobile, over 55% mobile apps earn less than $500/ month. Another Gartner report suggests that 25% app users use it only once and about 80-90% of apps are eventually deleted.

Despite these demotivating figures, a mobile application makes sense and is even preferred in many scenarios by online shoppers because it is convenient, fast and easier to browse. Also, it is easier to push personalised notifications on new offers and the customer can also respond faster.

3. More on Mobile Technology and its advantage over website

On a mobile app, the user is always logged in, so shopping cart can be accessed faster and it is more secure to save credit card details. Further, in case of using net banking and other modes of payment where one time passwords are required, these get auto-filled, speeding the payment process. Device technologies also make a lot of difference in enhancing the shopping experience for the users. Some instances,

Mobile camera - the front mobile camera can be used by the buyer to load their image and check the outfit or accessory on themselves. The camera can also be used as a barcode scanner for making payments or finding products online
iBeacon - iBeacon sends real-time alerts to app user when they pass the shop and inform them of any new offer or which aisle they can find some specific product on.
iNFC - NFC can be used to make one-tap payment
GPS - the GPS and map can be used to locate stores, centres and even track real-time location of the package to be delivered.
4. Mobile and web strategy

Whether the business launches a mobile application immediately or not, it is essential to have a fully functioning mobile strategy. Whether it is a responsive design or mobile application, there must be a clarity in goals while designing the solution so that the user experience is enriched by the shopping experience.

A new business can opt for web development services in India or any of the leading web service providing countries in favour of mobile app development solutions in the initial days of their ecommerce solution launch. A responsive website or web application will be meaningful investment for the long term and will also give the customer a sense of permanency about the business. Extending the service with a mobile application thereafter will ensure greater number of downloads and establish brand loyalty, which is a fickle currency in times of such tough competition.

I am Cris, A great artist, Love to develop mobile apps. I am working with Solution Analysts as Mobile App Developer and have expertise in developing iBeacon, iOS Swift, Android, ionic, PhoneGap mobile apps. Solution Analysts- A premier Mobile App Development Company in India, delivering Hybrid & Native mobile app development solutions and Mobile App Development Services across the globe since 2011.

Article Source: http://EzineArticles.com/expert/Cris_Styris/2236138



Article Source: http://EzineArticles.com/9527655

Why Choose Odoo CMS For Your Website

By Maulik D Shah  |   Submitted On August 20, 2016Odoo is a fully web-based application that provides multi user management supporting without any hurdle. It is one of the best open source platforms with a suite of business apps. A well integrated Odoo system helps you streamline your business activities with standardized solutions. Along with apps for various business functions, Odoo also has a CMS option using which businesses can make customer facing websites. But Odoo CMS is up against formidable competitors in the CMS space in the form of WordPress, Joomla and Drupal, the three leading CMS platforms.

Having said that, Odoo has something that other standalone CMS platforms don't have - the ability to natively integrate with other business systems like CRM, accounting, inventory management, supply chain management, etc. Because Odoo is an ERP suite consisting of various other business apps, it is in a unique position to leverage that for its CMS for businesses looking to have more than just an information dissemination website and looking for a front facing website for the various business applications and systems.

Let's look at some of these areas where Odoo CMS has the advantage.

1. Easy Inventory Management

Let say you want to display the stock availability of your products on your website for your dealers and distributors, you can do so easily with Odoo using the inventory management module. You can even track inventory in a real time manner using gadgets like mobile phone or tablet, to stay in control from distant places.

2. Better HR Management

Because Odoo CMS is integrated natively with the HR module of Odoo suite, vacancy related details will get automatically updated on the website. With a separate employee login on the website you can update them about their leaves, appraisal, holidays, etc without having to custom develop a separate module for it.

3. Native eCommerce Capabilities

If you want to add an online store to your website, you can again do so easily with the native Odoo eCommerce module. Though other CMSs also have eCommerce options now, they are not as well integrated with other business systems as Odoo. With Odoo all your sales information will be integrated with sales modules, revenue will be tracked in the accounting module and customer details can be managed easily with the Odoo CRM app.

4. In-Built Marketing Capabilities

With Odoo you can conduct surveys and use survey data in your customer interaction, do email marketing natively and provide customer care online through in-built live chat functionality. You can also create events, update event details on the website and promote your event through integrated emailing capabilities.

5. Better Community Management

Want a Q&A platform like Quora or Yahoo Answers on your website? You can use Odoo community module to create such a platform easily. You can add as many users as possible and create a thriving community of followers where you can address their issues or just allow them to create their own content. All this is possible for free with Odoo.

Maulik Shah is the Founder and CEO of Biztech Store, an online store specializing in Magento Extensions and Odoo apps. Maulik is a tech enthusiast and writes about the various aspects of eCommerce technology.

Article Source: http://EzineArticles.com/expert/Maulik_D_Shah/1532722



Article Source: http://EzineArticles.com/9502642

How To Read Your Autoresponder Stats

By Gary L Gross  |   Submitted On September 07, 2016Let's talk about something that may seem dry and boring but can actually tell quite a fascinating story - autoresponder stats. It may not be something you look at on a regular basis aside from maybe checking to see how many people signed up for your list this week. Ignoring your stats can be a big business mistake. Let's look at a few different examples of how reading your autoresponder stats can help you make smart decisions and improve your bottom line. I hope running through these scenarios will inspire you to dig into your own stats and discover the stories the numbers tell you.

Signup Form Tracking Will Tell You What's Working And What Isn't

The first stat you want to look at is conversion rates of your various signup forms. That will tell you a lot about what's working and what isn't. If you have two different opt in pages set up. You send traffic from Facebook to one of those pages, and use the link for the other one in the guest blogging you do. By looking at the stats, you'll be able to tell what's more effective. After a little time, you'll find out if spending more time on Facebook or writing more guest blog posts will help you grow your list faster. That will help you make smarter decisions on where to spend your time and efforts.

Testing And Tracking Can Show You What Your Readers Really Want

You can also learn a lot from setting up split tests. Let's say you're wondering if your target audience is more interested in topic A or topic B. You can create a short little lead magnet for both and set up a split test that shows one half of your blog readers an opt-in form that offers report A and the other that offers report B. After a short time you'll have a pretty good idea of what lead magnet generates more subscribers. From that you'll know what topic your audience is more interested in.

Click Through and Unsubscribe Tell The Biggest Stories

The stats you may want to pay the biggest attention to, are the data provided for individual emails. If you notice a lot of clicks for a particular product or blog post in one of your emails, that's a pretty strong indicator that this is something your readers are very interested in. If on the other hand, you see a higher than usual unsubscribe rate after an email, you know the opposite is true. Last but not least, pay attention to open rates. Those are subject lines that convert well for you. See if you can figure out if it was the style of headline, the topic, or something else and then try to repeat it.

Pay attention to the stats your autoresponder service provides you with. There's a lot to be learned about your subscribers and your target audience here and it will make you a better email marketer.

Mr. Gross has been in Online Marketing since 2005 & operates Niche Websites/Blogs & has created many products. You can get his Free Report "Your First $1000 Online" by visiting http://ourhelp.info/writer. You can sign up for his Internet Marketing Newsletter by visiting his blog at http://internetmarketingnews.us.

Article Source: http://EzineArticles.com/expert/Gary_L_Gross/1250399



Article Source: http://EzineArticles.com/9518759

Friday, September 23, 2016

Tips, ideas and strategies for how to maximize and increase affiliate revenue

Gepubliceerd op 15 apr. 2014 For more tips, ideas and strategies for how to maximize and increase affiliate revenue: http://www.glowingstart.com Additionally, for ways, ideas and strategies for how to maximize and increase affiliate revenue, check out my affiliate marketing course: https://www.udemy.com/make-money-with... In this tutorial I discuss how to maximize and increase your affiliate revenue and ultimately profits. One great strategy people use is doing product reviews. Doing product reviews gives you great content that can then rank in Google and bring in very relevant traffic. Additionally, since that traffic is very well targeted, you can then place affiliate links to the product that you are reviewing. The website visitors will convert well since they are so targeted, and that is how to you can increase your affiliate marketing profits and earnings. Another way to maximize and grow your affiliate earnings is by getting more traffic to your website. Here is a book I wrote on how you can get more traffic to your website. http://www.amazon.com/Marketing-Adver... Another strategy you can use to grow affiliate earnings is to place your affiliate offers and products right in the body of the content within your site. The body of the content has the most engagement, and if people read your content, they will likely click on the links you post and check out your affiliate offers. How to make money with Amazon and Kindle books: https://www.youtube.com/watch?v=dm-36... Mobile app monetization: https://www.youtube.com/watch?v=2-nIQ... Affiliate marketing course: https://www.youtube.com/watch?v=pYdHn... I hate my job. Should I quit my job and start a business? https://www.youtube.com/watch?v=Jd7xh... How to sell a product online and in stores: https://www.youtube.com/watch?v=QwMfp... How to make money with ads: https://www.youtube.com/watch?v=eAw7J... How to make money with affiliate marketing: https://www.youtube.com/watch?v=cs6HO... How to make money on Fiverr: https://www.youtube.com/watch?v=XlA47... Best affiliate sites and affiliate site comparison: https://www.youtube.com/watch?v=rUou7... What is affiliate marketing? https://www.youtube.com/watch?v=1w0d-... How to make money freelancing on Odesk, Elance, and Fiverr: https://www.youtube.com/watch?v=YOsVD... Email marketing tutorial: https://www.youtube.com/watch?v=1jdvT... Social media marketing tutorial: https://www.youtube.com/watch?v=DvOmB... Inbound marketing tutorial: https://www.youtube.com/watch?v=22TN3... Facebook marketing book: https://www.youtube.com/watch?v=G6qbz... How to sell books: https://www.youtube.com/watch?v=jo7Ti... Marketing plan template: https://www.youtube.com/watch?v=11f_4... How to start a successful blog: https://www.youtube.com/watch?v=5JEEB... Introduction to marketing: https://www.youtube.com/watch?v=54tys... Categorie Zo-doe-je-dat en stijl Licentie Standaard YouTube-licentie

WordPress Plugin Development - Customize WordPress To Your Desires By Developing Your Own Plugin

By Joe Hart Brown  |   Submitted On September 17, 2016

Then enhancement in plugin development takes the bother of technical support out of web development! When you have built up your plugin for WordPress all you or your client needs to do is transfer it to the plugins organizer on their web server and enact it in the WordPress dashboard.

For a WordPress blog, the continually advancing WordPress plugin guarantees higher customization, simple to alter components and snappy upgrades to the site or blog. WordPress is PHP based and the majority of the developers add new administrations and capacities to the website, giving clients simple access to easy to use highlights.

Here, custom plugin development is what I'm alluding to. Continue perusing the article to disclose more about these difficult-to-miss services and their developing part in result-arranged business marketing.

Custom WordPress plugins allow extension of the site's overall functionality

Each business experiences changes in its working. As a business visionary, you too may need to adjust the usefulness of your WordPress site. It is under such circumstances that custom extensions come helpful. These plugins help you in including new usefulness and enhancing the current usefulness of your website, beyond the static functionality of the site. Custom plugins work precisely the way you need them to perform. Not at all like the downloaded plugins, handcrafted plugins don't acquaint undesired changes with your website's usefulness. You can essentially make the plugin do what's best for your site's execution.

They take out security stresses

In case you're working with a downloaded plugin and somebody identifies a security glitch in it, you could wind up in a bad position. Rather than this, by getting your WordPress plugin created by a professional developer, you won't need to stress over individuals investigating breaking your plugin's security.

Custom plugins speed up your website

These days, a wide populace of WordPress clients basically inclines toward custom plugin development for WordPress for accelerating their site. The web is stacked with sites that convey you complete knowledge in the matter of how plugins improve the general performance and speed of your website. You can basically experience such sites and assemble an inside and out understanding of the part of tailor-made extensions. W3 Total Cache is the ideal case of a WP Plugin that reserves your site, making it load at a speedier rate.

Updates and support-related worries go away with custom WordPress plugins

In contrast with the free or paid plugins, the ones that are created in a redid way make it advantageous for you to change to new overhauls. Additionally, you don't need to bother about losing the usefulness of a plugin because of a recent upgrade.

Custom WordPress plugins help in creating backlinks for your site

Your choice to procure an expert developer will take you towards the path of immediate business success. The explanation behind this being the exceptional advantages associated with the establishment of bespoke plugins. You can uninhibitedly request that your plugin designer makes a plugin that can help you in creating most extreme connections for the site. The Automated Backlink Creator is a plugin which once set in your WordPress website will work persistently, helping your web page accumulate the greatest exposure and creating constant backlinks.

Article Source: http://EzineArticles.com/expert/Joe_Hart_Brown/2239974



Article Source: http://EzineArticles.com/9527415

Get More From Your Corporate Video

By Sally Ormond  |   Submitted On September 15, 2016

You've read all the blogs and the expert opinions and you've invested in your first corporate video.

It's taken a lot of time and money, but finally you have something you can be proud of.

Even the Board are thrilled with it, but now they want to see some return on their investment, which means you have to make sure your brainchild works hard and brings in customers.

What do you do?

Your first thoughts are probably to get it loaded up to YouTube, get it on your website and optimise it for SEO (search engine optimisation) to grab a bit of traffic.

That's a start, but there's so much more you could be doing to get a better return on your investment.

Website

Yes, you've put in on your website, but why only use it once?

For arguments sake, let's say it's a video demonstrating your new product. Don't just hide it away on your product pages, put it on your home page too to highlight your latest offering.

It goes without saying you have a blog (how else will you build your brand identity?), so write an article about it and embed the video.

How about creating a resource section on your website where your customers can view all your videos to learn about your products and how they will help them?

Using the video widely across your website will generate traffic and boost your customer service levels because you're taking the time to educate your customers.

Social media

Your reach can be extended through social media.

Use YouTube, Vimeo Facebook and Twitter to push your video out to a wider audience. Create a number of tweets that focus on different aspects of the video and post them at different times of day. You could do the same on Facebook and, assuming you do your job well, your viewers will help you get your message out by sharing and re-tweeting.

When you're posting your video its well worth taking the time to post different thumbnails and headlines to draw in different audiences.

Shows

If you exhibit at a lot of trade shows and exhibitions it's important to make your company stand out.

Showing your videos is a great way to draw people to you and creates a talking point. Whether they show your latest product, or an overview that explains what your company is about and what it does for its customers, a video will make an impact.

Of course, it's worth remembering that it's likely to be noisy so adding sub titles is a great idea.

Webinars

Do you dabble in webinars? Perhaps you've done some video interviews with subject experts?

These tend to be quite lengthy, but rather than just placing it on your website, break it up into manageable chunks to cover specific subject areas. The addition of a text transcription will also help your SEO.

Repurposing content like this will extend its longevity and help get the information out to a range of audiences.

As you can see, there's a lot of potential in a corporate video is you use it wisely. Using it in multiple formats, using social media to spread the news and repurposing its content will make your investment go a long way.

Sally Ormond, Briar Copywriting, is a professional copywriter, SEO website copywriter and advertising copywriting with extensive experience in both B2B and B2C markets.

To have a chat about how she can help you send an email to sally@briarcopywriting.com or call +44(0)1449 779605.

Article Source: http://EzineArticles.com/expert/Sally_Ormond/12972



Article Source: http://EzineArticles.com/9525600

Thursday, September 22, 2016

Innovative Trend-Setting Marketing Concepts

By Jan Verhoeff  |   Submitted On September 11, 2016Did you ever wonder where the trend setters get their ideas for what's at the top of the leading trends for event planning, scheduling, or entertainment for corporate team building events?

Social networking using innovative trend-setting marketing concepts brings solid brand recognition to the right market.

In a recent conversation with an event planner, I noticed that he wasn't really aware of the hottest new trends in entertainment and suggested he review some of the more popular current trend-setters. His response was curiosity, wondering what those might be. He truly had no clue who determined trends in entertainment for the corporate community. And because he lacked that information, his events weren't happening as fast, or as profitably as he would have liked.

The point is, when executive planners, or corporations make decisions about entertainment for events, they tend to follow "trends" set by the Fortune 500. If companies can afford to hire a band - at least a cover band - the chances are pretty good that they are NOT a Fortune 500, but rather a smaller company that follows the trends set by Fortune 500 companies. Those trend setters get their information about who's popular, what's trending, and why they should hire a cover band, or a band, from informative discussions in news magazines such as Forbes Magazine.
Big companies, meaning boys that cap out wall street, earn the biggest dollars in business, and celebrate their team players with high-dollar bands and well-known entertainers share their success with journalists who write for magazines like Forbes. Do you read Forbes? How about Curator or the Editorialist? Prestige?

Perhaps you've found another magazine that your top-earners read regularly?

Social networking with trend-setters in any market is a key to building recognizable brand identity for your business.

Corporate community building events set trends. If you want to be part of those trend setting moments, you'll want to know how to captivate the moment at YOUR event with cutting-edge entertainment, top-notch motivational speakers, and high-end cover bands.

If your event includes write-ups by leading journalists in flagship magazines, you'll earn a name for setting trends, being part of the trend-setting elite, and gain the benefit of a recognizable brand in jet-setter corporate events. You want your company name to be the one dropped at every private club across the continent, and you'd better be mentioned somewhere in the pages of the best luxury lifestyle magazines in the world.

Innovative trend-setting marketing concepts will explode your profit-making ability in the right social network.

If you want the world to roll out the red carpet for your business, you must learn the process, join the trend setters, and be part of the recognized names in the luxury industry. It's all about marketing to the right people and being known in the right circles.

If you're looking for the right marketing network, trying to locate the market that is hungry for what you offer, and desperate to increase your income using key marketing principles and brand relevance, you've come to the right place. Jan Verhoeff offers insight and innovative brand recognition and marketing strategies to put your business in the right spot for profit.

Get more information at Jan Verhoeff.

Article Source: http://EzineArticles.com/expert/Jan_Verhoeff/8982



Article Source: http://EzineArticles.com/9522048

Sites Promotion Tutorial

Gepubliceerd op 20 feb. 2014 This is a Sites Promotion Tutorial to show how this site works... Categorie Mensen & blogs Licentie Standaard YouTube-licentie Aanbevolen door AdRev for a 3rd Party Partner with AdRev and Make Money on YouTube!

Search Engine Marketing & Optmization

Gepubliceerd op 9 mrt. 2012 In this video we discuss the booming online marketing business. The focus lies on the subject of search engine optimization and search engine marketing. A short outline of the current search engine landscape frames the different actors and the different possibilities companies have in choosing how to brand and market their products. We deal with the history of online search and the difficulties and possibilities that have risen from the tough competition of indexing all content as efficiently and profitable as possible. Here a clear winner can be pointed out: Google. The market leader has all the necessary tools to help a company set up his search engine marketing. However, search engine optimization, or the manipulation of the organic search results, is becoming more and more popular. We discuss the differences between marketing and optimization and ask a specialist what his views are. A final remark is made about how theory and practice compare. Categorie Onderwijs Licentie Standaard YouTube-licentie

Wednesday, September 21, 2016

How to Sustain Profits by Creating New Products and Services Related to Your Business

By Gary L Gross  |   Submitted On September 12, 2016

ne of the most important ways to sustain profits in your niche-related business is to create new products and service that your targeted audience will be eager to buy. You can accomplish this in a number of ways.

The most obvious is the new product launch. If you know your niche well, chances are you should have a pretty good idea of what they really need and how much they are willing to pay for it. In other words, you will only create products that you are certain will sell.

If you are not sure, take the time to survey the people on your email list/s or poll them at Facebook to ask which options they would find most useful. Let them pick from a range of choices. The answers may surprise you. They will certain stop you from wasting a lot of time and effort and perhaps money creating product A when they are really eager to get their hands on product E.

In terms of launching the product, have a soft launch and a hard launch. The soft launch should be to those in your inner circle. They can get a first look at it for a substantial discount. Ask upfront for testimonials and give them an easy way to contact you to deliver them, send in reviews, and ask questions.

Let your Joint Venture partners know that the new product has arrived and let them have first look as well. Ask them for feedback so your product will be attractive to their audience as well.

Once you are sure your product is as good as it can be at the correct price point for your niche audience, then you can widen your audience through your hard launch. Offer a free webinar, guest blog, have your JV partners interview you and promote the product, and more.

Webinars can prove very useful for product creation. Record each session and offer it as paid product or promotional item. Have a transcript made to sell as is. Turn it into a free ecourse, special report, or an e-book of insider secrets. If you interact with the audience by allowing them to ask questions, take note of their queries and see if any of them are worth creating a product for.

If you have a lot of content at your site or blog, consider putting e-books together by topics. How to titles are extremely attractive to most audiences. Consider different levels of learners in your niche, such as beginners, intermediates, and advanced students. You can present information in a sequential way, or go into more depth for those beyond beginner level.

Look at what your competitors are selling, and at what price points. In this case you have 2 choices. Charge less and give the same type of information, or charge more due to your expertise and the excellent bundle you will be offering.

Bundling works for all paid products. Again, you have 2 choices. You can sell one main product and bundle a range of very attractive bonuses together, such as worksheets, hand-outs, templates, infographics and more. Or you can group 2 of your most popular products and services together to create an all new offer that your niche market will be eager to buy. Add some fabulous bonuses on top of that and see how much profit you can make from your niche-related products and services.

Mr. Gross has been in Online Marketing since 2005 & operates Niche Websites/Blogs & has created many products. You can get his Free Report "Your First $1000 Online" by visiting http://ourhelp.info/writer. You can sign up for his Internet Marketing Newsletter by visiting his blog at http://internetmarketingnews.us.

Article Source: http://EzineArticles.com/expert/Gary_L_Gross/1250399



Article Source: http://EzineArticles.com/9522996