Traffic generation is not difficult at all despite that you might be thinking exactly the opposite right now… the difficult part is converting it into sales. You can make the same money out of ten people as out of 100 when you know how to sell.
However let me tell you what traffic generation methods work, what to expect and how to implement them in your business.
I will start with the one traffic method that could possibly be considered free –Content Marketing. Not only is it the only free method, but it is also the one marketing strategy that will always work, at least as long as the Internet runs on content creation.
pros: free; efficient; fun; gives you authority (if your content is good); it is an asset that could always bring you revenue (as long as it is online it could);
cons: too slow; too competitive environment; can be complicated
How to do it?
I have written many articles on exactly how to do content marketing, but I’ll give you an action plan one more time with some additions to make it even more powerful.
Article Marketing – a couple of years ago it was all about mass submitting articles to the article directories, no matter what quality the articles were. It was obvious right from the start this strategy would end very quickly and not only this, but it got many marketers in trouble for backlinking their sites with crappy backlinks.
So mass submitting should be out of the equation, except if you have an authority blog and hand spin your articles so they could read perfectly. Even then you should be careful.
The best way to do Article marketing is to write an awesome piece of content and publish it on your blog first. Wait a few days for Google to index it, after that hand-spin it and publish the piece to a few of the top article directories – Ezine Articles,ArticleBase etc. When you publish it, link back to your money site using the resource box.
After that use a tool for mass submission like Article Marketing Robot to blast spun articles to wherever you can. Link all those articles back to the first tier directories’ articles. The first tier directories work like a filter for you in this situation and you will not get penalized by Google.
Video marketing – This traffic generation strategy is pretty straight forward. You can use a tool like traffic geyser to syndicate(share) your videos to as many places as you could to try to rank them on the first page, however the real traffic from videos comes when you make them fun, as well as informative and interesting. That’s it, no matter what anybody says video marketing is all about being a bit of an actor. Plus making your videos cool.
‘How to’ videos and such will also get you traffic, but don’t expect miracles. The massive traffic comes from cool videos, not from tutorials on how to use the latest boring SEO tool. People search for tutorial videos just to understand how something works and that’s it. You might get a like out of them though, or maybe a subscription that will buy some day.
SEO – That’s where everybody is centered when it comes to online business and money. To some point it is worth doing SEO, because it gets you traffic from one of the top traffic platforms, and if you do it right it will make you money for a long period of time. However to do it right you need a lot of money and time.
Pros: Long lasting traffic (as long as you hold your first page of Google Positions);
Cons: expensive; too slow; too complicated; constant Google algorithm changes
How to do it?
I have the full SEO promotion process as well as the four deadliest SEO toolsprepared for you. I wrote them about a month ago and can assure you they are all you need to do SEO. The full SEO promotion process will work no matter what changes Google makes simply because it is concentrated around getting diversified backlinks, which is the way to go when doing optimization.
Paid marketing – the best way to start your business online. You will get fast results, which is very important online. Everything changes very quickly on the internet and you have to be fast with growing your business.
Pros: fast results; simplicity; the fastest traffic generation strategy
cons: costly;
How to do it?
Paid marketing is the number one rated advertising method for every start-up. Here is an article that will show you a lot about the new age PPC marketing – newsletter PPC marketing.
Social Media – Facebook, Google Plus and all the other major social networks are an awesome way to get your name out there in front of people. Lately social media has come to the point where you need some more skill to use, mainly because of the internet being crowded, which leads to more spam. As a result the social networks make it more difficult to promote on them.
pros: might be fun; free; medium fast
cons: difficult to promote(the normal way); might take some time to build a name before you start getting results from social media.
How to do it?
Simply go read Google Plus For Business and you will get an idea how and what to post not to be “silent ghosted” by social media users and owners, and also watch the video.
Google+ for publishers: Grow and engage your audience with Google+
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