Should I Do PPC Advertising?

Gepubliceerd op 22 okt. 2015 "Should I do pay-per-click advertising?" I get this question a lot from my clients. And the truth is, it can either be an extremely powerful tool, or a quick way to throw money down the drain. I made this quick video to show you how you can create a path to making PPC as effective as possible. From a Business Coach's perspective, I want to help you determine if this is the right strategy for you in the first place, and if you're already doing it, how to know if it's working or how you can make it better. First of all, consider your target audience. Are they actually searching for you online, and what kind of keywords are they searching for? More importantly, what do you want them to do as a result of clicking on your ad? They're going to land on a landing page, website, etc., and then what? Do you want them to call you, email you, or fill out a web form? How are you going to make sure that you're monetizing on these that click on your ads and get through to your page and actually convert? I've heard many business owners say, "Yeah I tried that- it didn't work." Well after measuring we actually found that the pay-per-click ad actually got a ton of clicks - they just didn't convert to sales for them so they felt like it didn't work. The truth is, the pay-per-click ad actually worked and did its job - it drove people to their website - but that's where they lost them. So, look at your website. Is it set up to convert and capture the lead? A tool I use in my business is free, called Google Analytics, and it can help you determine if this is happening with your ads. After installing the code on the back end of your website, Google Analytics will track some user data and give you some great information, such as how many people view your site, how long they stay, and what pages they're looking at. For example, if you find out that a lot of people click on your pay-per-click ad, and get to your homepage, look around a little bit, but don't call you - you can figure out how to make that a bit better. You might also see that people go to your 'Services' page but then don't call, now you can see what you can do to help people take action on that page. These might include calls-to-action, or other language to help them take the next step. You might also look at the Bounce Rate, which is when someone lands on your website from clicking on your ad, and within a couple seconds they leave because it wasn't what they were looking for. This might mean one of two things: First, you may need to take a second look at the keywords you used for your pay-per-click ads, meaning that people searching those keywords are looking for something different than what they find after going to your site. Or, it could mean that your homepage sucks and people leave instantaneously. So, know what results you want them to get, and have a process not just for driving traffic, but for converting traffic as well. Test and measure all the way through - sometimes it's just as simple as changing the headline on your website or having a clearer call-to-action. But knowing how you're going to get them to engage with you is just as important, if not more, than how you can drive traffic there in the first place. I hope this helps you make some decisions about whether or not this strategy is right for your business. Leave me a comment below and let me know your success with pay-per-click ads! ActionCOACH Business Coaching + Training Center 2815 Camino Del Rio S #235, San Diego, CA 92108 www.kariekaufmann.com | www.facebook.com/coachkarie Categorie Mensen & blogs Licentie Standaard YouTube-licentie