Are Web Designers Going The Way Of The Dodo Bird?

By Philip A Soluri  |   Submitted On February 09, 2016

  

If you are weighing the pros and cons between a professionally designed website versus an online web-builder site, here are some points to keep in mind in your decision making process.

While web-builder sites may be effective for basic sites with limited designs and functionality, these sites often do not meet the demands of today's business needs. With a professional design your website can be tailored and customized to meet your exact specifications and requirements. These modern sites are designed by professionals with knowledge of industry designs and standards from both a technical and marketing standpoint. Web-builder sites are quite often limited to just a handful of templates with very minimal customization available to the user. Professional designers can customize websites with anything you can dream up.

From a more technical standpoint, continually updating sites can be quite time consuming and detract from other business needs. Professional designers will keep your site not only up-to-date, but check for bugs and proper functionality of the site, as well as, check for compatibility for all browser types whether your clients are using laptop, mobile phone or tablet. Professional designers will also ensure that your site is optimized for the best search result rankings possible by emphasizing keywords relevant to the industry and your business.

Another area to consider that is often neglected by web-builder sites that can be crucial to your business is Site Engine Optimization and Marketing. Most design sites give no direction on how to handle this aspect of optimizing your site so that potential customers and clients can find you. The field of SEO can be extremely complicated to figure out on your own and is better left to professionals to manage this for you. For a lot of small businesses their website can be one of the biggest determining factors as to whether they make it out of "small business" status. Websites are an extremely helpful tool, but if nobody can find yours it really isn't doing you much good.

While considering your website options, these are some of the key points to keep in mind and could have a significant impact on how effective your website is. While one at first glance appears to be more inexpensive and easier, consider the fact that a website is often the face of your business and the first thing your potential customers will see. Wouldn't it be best to leave that face in the hands of a professional that can make it shine?

Article Source: http://EzineArticles.com/expert/Philip_A_Soluri/2248394